Our aim: Total Customer Understanding
Targeted and customer-specific generation of shopper & consumer insights
research approaches which are empirically founded and have been proven in
practice – often as the basis of our consulting services – for well-known
companies in retail as well as in the consumer goods industry and service
sector. Our research expertise is divided into two broad areas which we are
able to connect in a unique way and which contribute to the success of our
clients: consumer insights and shopper insights.
insights: You will receive answers as to how consumers feel,
think and act. This is based on brain research. With Limbic®,
we have one of the leading models from the field of Neuromarketing. In this
regard, in order to generate insights, the findings from the field of
neuroscience along with the latest measurement methods are utilized: depth
psychology as well as implicit and validating methods. In addition, we offer a
tracking instrument called BRAND ongoing which shows the development of the (retail
format) brand in the minds of consumers over the course of time.
insights: Shopper or, alternatively, purchasing behaviour is
becoming more and more complex. In order to be in a position to understand it
in cross-channel terms (e.g. online-offline), the latest – including
equipment-based – Shopper Research Methods are being used which we have
combined in a.proPOS®. Here,
retail stores, the internet (as an information and purchasing channel) and,
where applicable, the print catalog business and the mobile web are integrated.
As a result, practical recommendations can be derived
for Shopper Marketing and Category Management – while taking into account the
rapidly changing phenomenon of purchasing behaviour.
Shopping and application taking into
account the new media:
The cross channel path to purchase
Click to enlarge