We use research approaches which are empirically founded and have been proven in practice – often as the basis of our consulting services – for well-known companies in retail as well as in the consumer goods industry and service sector. Our research expertise is divided into two broad areas which we are able to connect in a unique way and which contribute to the success of our clients: consumer insights and shopper insights.

• Consumer insights: You will receive answers as to how consumers feel, think and act. This is based on brain research. With Limbic®, we have one of the leading models from the field of Neuromarketing. In this regard, in order to generate insights, the findings from the field of neuroscience along with the latest measurement methods are utilized: depth psychology as well as implicit and validating methods. In addition, we offer a tracking instrument called BRAND ongoing which shows the development of the (retail format) brand in the minds of consumers over the course of time.
• Shopper insights: Shopper or, alternatively, purchasing behaviour is becoming more and more complex. In order to be in a position to understand it in cross-channel terms (e.g. online-offline), the latest – including equipment-based – Shopper Research Methods are being used which we have combined in a.proPOS®. Here, retail stores, the internet (as an information and purchasing channel) and, where applicable, the print catalog business and the mobile web are integrated.

As a result, practical recommendations can be derived for Shopper Marketing and Category Management – while taking into account the rapidly changing phenomenon of purchasing behaviour.

Shopping and application taking into account the new media:
The cross channel path to purchase

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