For over 40 years, Gruppe Nymphenburg has advised leading manufacturers of brand-name products and retailers as a consultancy and market research company in all areas from the positioning of brands to POS implementation.

The comprehensive expertise of Gruppe Nymphenburg opens up many innovative chances in order to enhance impulses to buy along the value chain, thereby creating a tangible value added for manufacturers, retailers and consumers.

The basis of our consulting services is the unique knowledge we have obtained about consumer and shopper behaviour (Consumer & Shopper Intelligence). Today, Gruppe Nymphenburg is one of the leading specialists worldwide in marketing brain research (Neuromarketing). In addition, Gruppe Nymphenburg has, for many years, been a pioneer and thought leader in psychological POS and shopper research.