a•proPOS^® voyage

Understanding the shopper and shopper behaviour –shoppers are closely monitored from their home to the POS (and back as well if necessary).

a•proPOS^® groups

Together with the shoppers, you can discuss the impressions gained where they are still fresh – directly at the POS (also in small groups).

a•proPOS^® teststore

Before a roll out, a test store should have undergone a test run: first from the perspective of the shopper, then from that of an expert.

a•proPOS^® walk

Where the shoppers are is where the business is – a professional analysis of where the shoppers move based on a video analysis or a hidden observation using a Tablet PC.

a•proPOS^® chip

Track the movements of as many shoppers as possible and the time they spend in your store: this is made possible by the use of RFID.

a•proPOS^® frequence

Traffic measurements at the entrance as well as the critical points of your store.

a•proPOS^® peak

How was the shopper’s experience at the POS? Were there any particularly positive experiences?
What was perceived negatively?

a•proPOS^® mobile

Use of a mobile test station for more detailed / longer interviews with shoppers at parking lots outside of stores.

a•proPOS^® promotion

What effect do your displays have at the POS? You can optimize systematically the attention you receive for your promotions as well as their sustainability.

a•proPOS^® com

Review your POS media systematically: Perception – involvement – activation.

a•proPOS^® digicom

Measure your contact opportunities and the effectiveness of your electronic media at the POS.

a•proPOS^® folder

Flyers under scrutiny: what do they examine? Do they involve? Do they activate?

a•proPOS^® observe

Observe the shopper’s behaviour at the shelf – even the smallest movement.

a•proPOS^® video

Using video analysis, you can obtain significant and concrete data at the shelf.

a•proPOS^® eyetrack

Mobile eye tracking allows you to gain a completely new perspective and can be used in more settings than just at the shelf.

a•proPOS^® shelf

Test new layout concepts online and in reality.

a•proPOS^® cogmap

(How) does the shopper understand the product assortment? Cognitive mapping helps to shed light on this issue.

a•proPOS^® pack

Packaging is reviewed in detail on the basis of its effect on the shelf and how it fits in with your brands and, if necessary, will be optimized.

a•proPOS^® price

Price knowledge, price relevance and price observation at the POS – this is important to know when it is a matter of the perception of your own brand in comparison with your toughest competitors on the shelf.

a•proPOS^® decisionlab

How relevant is the price or the brand to the shopper’s decision to buy a product? Use a•proPOS to follow up on this issue (also) implicitly!

a•proPOS^® presence

Which brands are successful at the POS, how significant is the individual brand presence?

a•proPOS^® impulse

Determination of the extent to which impulse buying is a factor in the given category to achieve an optimal layout (as well as the extent to which this is a factor in habitual or planned purchases).