Conference program:

8.30am
Reception with continental breakfast

9am
Welcome: Stephanie Walter, Haufe Gruppe
Keynote address: Dr. Hans-Georg Häusel, Gruppe Nymphenburg Consult AG

9.30 to 10.30am
Prof. Dr. Gerd Gigerenzer:
Gut feelings - Say goodbye to Homo oeconomicus
(in German) 

10.30 to 11.30am
Prof. Dr. Ap Dijksterhuis:
Transition of power - How the unconscious mind dominates conscious awareness
(in English)

11.30 to 12am
Prof. Dr. Wolfgang Henseler, Sensory Minds GmbH:
Website-Experience: Natural User Interfaces – intuitive and easy to use

12 to 1.30pm
Lunch break

1.30 to 2pm
Bernd Werner, Gruppe Nymphenburg Consult AG:
Media-Experience: How media really work

2 to 2.30pm
Juergen Wieser, Limbio Business OG:
Communication Experience: How TV commercials and image presentations can be optimized using the brain scanner

2.30 to 3pm
Dr. Ralf Stürmer and Jennifer Schmidt, psyrecon GmbH:
Product Experience: Investigating unconscious reasons for purchasing

3 to 3.30h
Norbert Wittmann, Gruppe Nymphenburg Consult AG, Frank Rehme, Metro Future Store:
(Future) POS Experience: What customers expect at the POS of tomorrow

3.30 to 4pm
Coffee break

4 to 4.30pm
Anne M. Schüller, Marketing Consulting:
Touch-Point–Experience: The customer of today - up close and personal

4.30 to 5.15pm
Simon Pierro:
Magical Experience: The fascinating game with the unconscious mind

5.15 to 5.30pm
Summary and farewell

 

subject to modifications

back