Customer loyalty and enthusiasm are created at the points of contact of a company with its customers. For this reason, Customer Experience Management (CEM) is the main success factor in marketing and sales. Practically speaking, however, what brings about such experiences? How can they be influenced? The answers to these questions can be found in the – for the most part – unconscious processes of the customer’s brain. Therefore, it is time to consider these diverse points of contact from a completely new perspective: From the perspective of the unconscious mind. The Neuromarketing Conference 2012 will guide you through one of the most fascinating areas of current brain research and, at the same time, will provide you with valuable tips as to how you can implement this knowledge in your CEM. Gruppe Nymphenburg Consult AG and the Haufe Group cordially invite you to take part in this day of exciting presentations and discussions.

The world’s leading brain researchers and CEM experts will provide you with fascinating insights into the findings and possibilities which neuromarketing offers in order to increase customer loyalty and enthusiasm.