With Limbic^®, we have developed a model for motives and decision-making which is unique worldwide both in its scientific foundations as well as in its practicality for the marketing practice. Limbic^® opens up the following possibilities:

• fascinating insights into conscious and subconscious motive structures
• a neuropsychological target group segmentation including age-, gender- and culture-specific differences in the human brain
• clear and understandable brand positioning
• the implementation of brand positioning down to the last detail (packaging, communication, service, POS and corporate culture)

Limbic® is based on an approach which links the latest findings in brain research with psychology, evolutionary biology and empirical consumer research. Today, more and more manufacturers of consumer goods, retail companies as well as banks and service providers are seeking consulting using Limbic®.

In addition, companies, advertising and communications agencies also have the option of licensing Limbic®.