Click for more information about the scientific foundation of Limbic®:
(available only in German)
With Limbic®, we have developed a model for motives and decision-making which is unique worldwide both in its scientific foundations as well as in its practicality for the marketing practice. Limbic® opens up the following possibilities:
Limbic® is based on an approach which links the latest findings in brain research with psychology, evolutionary biology and empirical consumer research. Today, more and more manufacturers of consumer goods, retail companies as well as banks and service providers are seeking consulting using Limbic®.
In addition, companies, advertising and communications agencies also have the option of licensing Limbic®.