This is the most recent and comprehensive market and media study in Germany with over 1,800 brands and 400 product areas and a broad range of media. For the third year in a row, the target groups Limbic® Types are an integral part of the yearly survey.

For more information please contact: Thom Barath E-Mail

EHI is a research and training institute for retail companies and their partners which is run by retail companies and trade associations and supported by manufacturers of consumer goods. As a member of the EHI network, Gruppe Nymphenburg is regularly involved in EHI projects and gives presentations at EHI events.

For more information please contact: Dr. Thomas Rotthowe E-Mail

microm is one of the leading providers of consumer marketing in the German-speaking countries. In an exclusive partnership, the interdisciplinary scientific approach Limbic® has been put into practice through an operational application in the areas of geomarketing and direct marketing under the designation microm Limbic® Types.

For more information please contact: Thom Barath E-Mail

Nielsen offers its clients a comprehensive overview of markets and consumer behaviour. Within the scope of our cooperation, the Limbic®Types have been included in Nielsen household panels. This allows a connection of the neuropsychological target group segmentation with current buying behaviour and brand decisions.

For more information please contact: Thom Barath E-Mail

University graduates with a practice-oriented education are very much in demand. For this reason, the Chair of Business Studies at the Westphalian Wilhelms University of Münster has founded the university trainee program UNIT which endeavors to provide students with both an academic and practical education at the same time. Gruppe Nymphenburg is a member of the pool of companies from which students can select their “partners in practice”.

For more information please contact: Dr. Thomas Rotthowe E-Mail

Gruppe Nymphenburg is a member of the association POPAI "Point of Purchase Advertising International" which, since it was founded in the U.S. in 1936, has been an advocate of the POP interests of industry, retail, POP manufacturers and service providers. At the international level, POPAI makes the interdisciplinary exchange of information and experience possible for its over 2,000 members worldwide, of which 1,000 are located in Europe.

For more information please contact: Norbert Wittmann E-Mail