Think Limbic reveals why people behave in some situations according to a certain pattern. The reason is to be found in the construction of our brain. The actual control and power centre of human beings is not inside the cerebrum, rather in a much older brain region in terms of human development, namely the limbic system.
This part of the brain takes on most of the control and coordination tasks on the basis of limbic commands. In this process, behavioural patterns which have proven to be successful in the history of humankind are given a preferred treatment
If you know these limbic commands, you will be better able to understand and use the patterns which are the basis for these subconscious actions.
In this book, Dr. Hans-Georg Häusel shows you how you can sell, advertise or manage employees more successfully with the help of brain research.