LIMBIC SUCCESS
So beherrschen Sie die unbewussten Regeln des Erfolgs - die besten Strategien für Sieger
(Master the subconscious rules of success – The best strategies for winners)
Author: Dr. Hans-Georg Häusel
ISBN 978-3-448-08107-7, Haufe

Short description:
What constitutes our innermost motivation? What distinguishes a good boss from a bad one? How does a company remain fit and adaptable? How does successful marketing work? Limbic Success – The revolution of thinking continues. The Sueddeutsche Zeitung wrote in regard to the previous work: “The overthrow of the cerebrum – the provocative hypotheses put forward by Häusel are based, for the most part, on the latest scientific findings from the realm of brain research. The true centre of power in our brain is not the “reasonable” neocortex, rather it is the limbic system, which is much older in evolutionary terms.”

The scientific findings on the way our brain functions result in far-reaching conclusions in regard to: our behaviour in professional and personal settings, the natural laws of personal success, the secret of strong brands and the true value of companies.