Click for more information about the scientific foundation of Limbic®:
(available only in German)
The Limbic® Map shows an overview of the entire gamut of human emotions at a glance.
All human motives, values and desires can be displayed and correlated on the
How was the Limbic® Map created? The positioning of the values in the Limbic® Map was initially determined based on expert assessments provided by psychologists and were subsequently empirically validated using distance analysis.
The Limbic® Map is a unique navigational tool to demonstrate motive and value structures of brands and products.