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The Limbic® Map shows an overview of the entire gamut of human emotions at a glance.

All human motives, values and desires can be displayed and correlated on the Limbic® Map.
How was the Limbic® Map created? The positioning of the values in the Limbic® Map was initially determined based on expert assessments provided by psychologists and were subsequently empirically validated using distance analysis.
The Limbic® Map is a unique navigational tool to demonstrate motive and value structures of brands and products.